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THE IMPORTANCE OF STRATEGIC PRICING IN A SHIFTING MARKET

Friday, January 20, 2023   /   by Ameil Gill

THE IMPORTANCE OF STRATEGIC PRICING IN A SHIFTING MARKET

THE IMPORTANCE OF STRATEGIC PRICING IN A SHIFTING MARKET


Pricing your home correctly is the single most important factor to consider when you’re selling your home. When you want top dollar, it is best to have the right price the day your house goes on the market. The first few weeks of any property sale are key, so you must price your home correctly from the start if you want to maximize interest. There’s nothing wrong with listing your home on the high side of fair value, however, overpricing your home so that there is “room to negotiate” can backfire. Why?


?? The more you overprice, the fewer buyers will come to see it. Today’s buyers are educated and have all the data in their hands with the internet and home valuation sites. They know if a home is overpriced, and will wait for price decreases.


?? Very few buyers will even make an offer on an overpriced home — they will wait for the price to drop.


?? Your property attracts the most interest when it is first listed, and the majority of showings on a home occur in the first 30 days of the listing hitting the market. The longer you wait to adjust the price, the smaller your pool of potential buyers becomes.


?? After your house has been on the market for several weeks or months, buyers will notice the number of days on market and may assume there is something wrong with your home.


In the end, you may end up making less money by overpricing, than you would have if you’d priced your house correctly when it was first listed.

REMAX Realty One Inc. - The Gill Team
Ameil Gill
50 Burnhamthorpe Road West Sussex Centre Ste #102
Mississauga, ON L5B 3C2
416-884-1359

Information is provided exclusively for consumers’ personal use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data is deemed reliable, but is not guaranteed accurate by the MLS®.
Information is provided exclusively for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data is deemed reliable, but is not guaranteed accurate by the MLS®. Copyright 2023 Last Updated January 29, 2023
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